At ThinkBAG we undertook the portal of Honda Hellas.

#GRAPHICS DESIGN, #WEBSITE DESIGN & DEVELOPMENT, #PHOTO EDITING, #WEBSITE DESIGN

ThinkBAG was responsible for the design and development of Honda Greece’s digital presence for the Saracakis Group, creating a unified portal that brings together three distinct business divisions: Honda Cars, Honda Motorcycles, and Honda Marine.

The project’s key challenge was delivering dedicated user experiences for three entirely different audiences under a single brand ecosystem. Each website was designed around the needs and expectations of its target users, leveraging modern UX/UI practices, information architecture, and digital content design. At the same time, all implementations strictly followed Honda’s global brand guidelines while being carefully adapted to the specific requirements of the Greek market.

www.honda-cars.gr was designed as a comprehensive digital platform combining the full Honda vehicle range with financing information, after-sales services, the nationwide dealer network, and the latest company news.

Advanced features such as the “Build Your Honda” configurator, real-time vehicle pricing, and online Test Drive booking were also integrated, creating a seamless user experience that effectively supports the sales process.

www.honda-motorcycles.gr was designed as a comprehensive digital platform for the Honda Motorcycles brand, bringing together information about the full model range, Honda’s heritage, the nationwide dealer network, after-sales services, and the latest brand news.

A key feature of the platform is the “Help Me Choose” tool, an interactive experience that helps users find the most suitable motorcycle or scooter based on their licence type, riding preferences, intended use, and budget. The platform also offers online Test Ride booking across Honda’s nationwide dealer network.

www.hondamarine.gr was designed as a comprehensive digital platform for Honda Marine, featuring detailed presentations of the full outboard engine range, technical specifications, product brochures, industry news, and information about the nationwide dealer and service network.

The platform also includes the interactive “Help Me Choose” tool, helping users identify the most suitable outboard engine and compatible Honwave inflatable boat based on criteria such as horsepower, Trim & Tilt system, shaft type, and alternator output, delivering a more personalized product selection experience.