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Rebranding: Risk vs Reward
Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. We rebrand to raise awareness of a company’s or product’s new identity. Some of the reaso...
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All you need to know about Brand Design.
«Brand is the story. Design is the storytelling». Susan Sellers We are in “the communication age” where thousands of brands try to stand out in various ways. Brand Design is all about creative elements that will visualize ...
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Branding: Era’s new trend or the most important investment of your business?
“If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz In recent years, the words "brand" & "branding" are often used as something modern, as the era&r...
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