At ThinkBAG we undertook the Rebranding of lieon with a new strategy.

#LOGO Re-DESIGN, #Re-BRANDING, #GRAPHICS DESIGN, #RETAIL & PACKAGING, #BROCHURE DESIGN, #PRINTING, #DIGITAL MARKETING , #INTERNET ADS (SEO, Adwords, Display Banners), #SOCIAL MEDIA , #BRAND STRATEGY, #STRATEGIC MARKETING, #TRADE SHOW DISPLAYS, #ESHOP

Lieon Deco Artifacts creates handmade décor pieces and gift items inspired by minimal design, sustainability, and the beauty of craftsmanship, with every piece designed to feel unique.

Despoina Moustaka, founder and designer of the creative workshop Lieon in Limnos, wanted to evolve a successful B2B business into a contemporary lifestyle brand with a stronger retail and online presence.

At ThinkBAG, we took over the full rebranding of Lieon, building a new branding and digital strategy focused on increasing brand awareness, strengthening online sales, and shaping a premium brand experience with a loyal customer community.

ESHOP DESIGN & DEVELOPMENT

At ThinkBAG, we designed and developed the new Lieon eshop — www.lieon.gr — creating a modern minimal ecommerce environment that reflects the brand’s aesthetic and philosophy while delivering a seamless and complete online shopping experience.

With responsive design, a user-first approach, SEO-oriented structure, intuitive UX, and a fast purchasing process, we developed a high-performance digital platform that supports Lieon’s strategic goal of building a stronger digital presence and increasing online sales.

PACKAGING DESIGN & PRINTING

At ThinkBAG, we designed and produced the new packaging for Lieon’s handmade candle collection, creating a minimal packaging system with premium aesthetics, custom labels, and high-quality printing, fully aligned with the brand’s new identity.

The new packaging approach highlights the natural character and premium quality of the products, enhancing the overall customer experience both on the shelf and during the unboxing experience.

SOCIAL MEDIA STRATEGY, CONTENT & ADVERTISING

At ThinkBAG, we designed Lieon’s new social media presence, creating a complete content strategy with a minimal visual aesthetic, branded content, and targeted digital communication that highlights the handmade and eco-friendly philosophy of the brand.

Through custom graphics, reels, promotional content, and social media advertising, we strengthened Lieon’s brand awareness and strategically supported its transition into a modern retail and ecommerce brand with a strong digital presence.

instagram > lieon.gr | facebook > lieon.gr

PRINT DESIGN & BRAND MATERIALS

At ThinkBAG, we designed a complete range of printed and promotional brand materials for Lieon, including digital B2B catalogues, flyers, thank you cards, and branded promotional gifts, all fully aligned with the brand’s minimal aesthetic and philosophy.

Through modern design, premium printing, and consistent brand communication, we enhanced the overall brand experience across every touchpoint — from B2B presentations and exhibitions to the ecommerce unboxing experience.

ROLL UP BANNERS • PROMOTIONAL DESIGN

At ThinkBAG, we designed roll up banners and promotional material to support and promote Despoina Moustaka, strengthening her presence both as the creator behind Lieon and as an artist through a visually consistent brand experience.