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An integral part of corporate identity, brand image and communication is the physical store.
External signage, choice of interior and exterior decor colors, design of decorative motifs or posters, how to place products and how to set up the showcase are some of these elements that will make the store unique and will determine sales results.
It is no coincidence that as consumers there are places that repel us and others that make us feel intimate and perhaps leave with more purchases than we had planned.
With attention to detail and always in continuity and consistency with the brand strategy, the goals and the corporate identity, building a positive impression on the consumer is based on the design of the store.