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Advertising concept comprises the attraction of the target group for a brand and it must be an expression of the brand identity and applied in every communication form. It is the original idea, which is almighty if used correctly.
You need the simplest communication tools to build an advertising concept: a drawing and a message, meaning the design approach (image) and the verbal direction (slogan).
Which phrase represents your brand? Which call-to-action has the biggest impact? What is the message that will turn a simple look into a sale and it will give your product a lead on and express better your competitive advantage?
At ThinkBAG, we use powerful ideas, great designs and original slogans to make our customers' products and services stand out.