You can enhance your relationship with your customers even more via a newsletter campaign. Your loyal followers are those who have already chosen you, they want to hear from you, learn about your news and you should keep a sustained communication with them.
Newsletter campaigns are an affordable and effective advertising way in order to maintain high engagement and your customer’s commitment and intention to interact with your products or services.
However, in a "trained" audience, who receives every day too many emails with advertising content, you need to find the right newsletter strategy in order to stand out.
First, you need to know your goals in order to plan a newsletter campaign strategy and to design a modern & elegant graphics template that reflect your corporate ID. If you have a plan, is easier to design your next steps: Content, customer data base, frequency, selection the day and time of the mailing.
Customers coming through newsletters are more committed and loyal than others. They are the ones who have chosen to receive your news, have already trusted you and you have to listen to their needs and to keep track of their interest with your updating news whether it is an article, an invitation, or a special offer.